See, and that's exactly what will happen with my parents and their friends too...no matter who was right/wrong in the issue, it pushed subscribers to find out they had other options!

I would be curious to hear in a few weeks if this prompts a long-term change for your viewing habits!

Very true about Sony. I try not to kick them TOO much, but wow did they fail to take advantage of their position.

I think Amazon will drop prices right before April 3rd...I could see them dropping the price of a K2 and a KDX the week before and offering free overnight shipping, just to tempt any on the fence buyers.