Great interview JD. News organizations are faced with great opportunities with social media and those who embrace it and seize the day will triumph and prevail. It's interesting to hear about some of the endeavors on behalf of Tribune because I was the multimedia editor at a Tribune paper and worked hard to introduce the benefits of involvement in other media (TV, radio, online) and saw a lot of buy-in but resistance as well. Seems as though these guys are making headway and I am pleased. Right now I am leading a social media task force at WRAL and we are making huge strides. This is something people WANT to do and we need to capitalize on that enthusiasm and guide them. Not stifle it with rigid guidelines. News is being reshaped by social media and I'm glad to be involved. ____Angela Connor | @communitygirl