John David Smith

John David Smith

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12 years ago @ Brent Csutoras - GE Sponsors Digg's Ent... · 0 replies · +1 points

Grant McCracken's "Chief Culture Officer" book has some interesting things to say about brands that interact creatively with the larger culture (the culture around healthcare in this case). This is a nice example of how technological opportunity can mix with an expansive view of "brand".