As an advertiser, one of the coolest features now availabe on PPC ads to mobile devices is the Click-to-Call feature. Now you can generate inbound lead calls to your business and all prospects have to do is click one button on their phone when they see your ad. Once you've got it setup, all you have to do is optimize your ads to generate increasingly more calls. You can actually even track calls, but that's technical. If you're interested in that, I recommend you call Simon who will at least get you a free audit on your PPC campaign to help you improve results. His number is 302-401-4478.

I didn't know this before, but with site extensions on your Adwords ads you can give people several options to visit your page, or, just offer a bunch of different ad copy in the form of links that all point to the same place. Do you have sitelinks setup, and actively gaining impressions/clicks in your account? If that sounds tricky, it isn't as difficult as you might imagine. You can get help by just giving Simon a ring, his number is 302-401-4478