What an amazing story, Adi. This made my day, really. It makes us believe once again in what makes us good, as humans, when we pull together to achieve great accomplishments, even when they are done at a local level like this.
Great stuff!
Group Think is a real danger, when everyone tends to agree, or make it seem that way at least. I believe conflict is necessary to shape some kind of innovation, but there are various kinds of conflict: based on role, on hierarchy, on opinions or simply based on people involved. In the last case, when the conflict is between two people and for personal reasons, it tends to stifle the innovation process, unless these two people can go above and beyond and be mature about the organizational needs at play. But if IT and Marketing, or HR and Legal don't see eye to eye on a specific matter, that's usually good as it forces all parties involve to see a problem or situation from every angle. That can only be a good thing, I think.
Thanks for the reminder, Adi. I recall reading this back in the early 90s when I did my studies in marketing management in university. You are right, we tend to remember mostly the cycles and the graph that explains it visually, but not necessarily why people adopt (or not) an innovation.
I find it ironic that some principles like these ones, and the 4Ps of marketing, still stand true in 2015 even though some folks will say things have changed with social media revolution, mobile and what not. People are still people, and so our behaviors don't change all that much, after all... :-)
It would be interesting to see how results would vary if this study looked at the financial status of freelancer from a household perspective. A freelancer will feel a lot less stress if the significant other has a steady income with benefits, compared to a solo-preneur or even a couple where both individuals are freelancers. Did the study take a look into this aspect? I would certainly be interested in the findings... :-)
Yeah, I could see how this could become a useful tool for speaking to various audiences, specially over a long period, i.e. 90 minutes or 1/2 day session. Challenge is indeed to see how this technology won't distract the speaker, cutting his or her train of thoughts for example. But with practice, it can certainly become quite handy...
Let's see how this technology evolves!
FG
Always interesting to see such reports analyzing the reality of work environment, in particular where there are complex org charts in place. It's tough to predict the sweet spot between novice and senior expertise, so the results found in the report are indeed not so surprising. As for the cult of the hero, I think this will always be around, as companies, just like humans, tend to look up to a hero model. It's sad, though, when it pushes organization to seek outside the company even though in most cases a competent resource may exist from within...
Hmmm, not sure how this concept would fly here in Canada, where health care is universal and free, at least in theory. I don't have a regular doctor for myself, nor my kids, just like 38% of the population in Quebec, so I personally would love an app like this one. Any technology that can better our health conditions while respecting our privacy is no-brainer, for me. But I can certainly some resistance to change, specially within the medical sphere...
From BYOD to working from home, things just aren't the same anymore when it comes to workplace and work, in general. It will be interesting to see how we evolve in this environment where technology changes a lot of things, yet we still need human interaction and water-cooler conversations to "really" know what's going on and how a corporate culture is shifting. Interesting stuff, nevertheless.
I think it really depends on the business model. Out of curiosity, I just checked traffic on my blog on Google Analytics for the year 2014. 25% of all the traffic came from referral, which aligns with other stats I have seen out there, 30-32% according to TechCrunch, I believe. Facebook was my #1 referral, followed by Twitter and then some other sites where I collaborate, then Linkedin and so on. Thus, Twitter indeed serves its purpose, sending traffic to my site. This begs the question: how are brands using Twitter?
I am also seeing quite a few new features being introduced lately by Twitter, from native video to group messaging to filtered newsfeed... I think Twitter still has a few surprises up its sleeve, and needs to counter-attack while Instagram, Facebook and others are pushing forward with their new features as well.
What I really wonder is if the rumors are true: will Google acquire Twitter in 2015?
LOL, liked this post a lot. In particular "... the company is organizing a number of brainstorming sessions to put their beer to the test". Heck, I am raising my hand as a volunteer for whenever they want to try the same experiment with white or red wine, eh?
Cheers,
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Frederic Gonzalo 
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