Todd Van Hoosear

Todd Van Hoosear


14 comments posted · 0 followers · following 0

224 weeks ago @ - Sweden brands itself w... · 0 replies · +1 points

That's no Ikea font, Alyssa. For a sans-Serif, it's a little geeky retro, what with the slash through the zero...

227 weeks ago @ - Can a 7th-grader under... · 0 replies · +1 points

Besides the tech buzzwords, avoid hyperbole in general, even when warranted. For example, I missed a chance for a usually guaranteed news blurb because we used the phrase "record-breaking" in describing the performance of a company's business grown in a particular sector. It was indeed the best growth record they'd ever had, but the editor passed on it because of the word choice. I'm usually pretty good at toning down my language in press releases, but we chose that phrase specifically and strategically to reach a particular audience with an important message, but our reach was curtailed somewhat because of that...

241 weeks ago @ - What does your overflo... · 0 replies · +1 points

When Walt Mossberg demoed two email management tools for his video podcast, I saw how many emails HE has in his inbox. I feel a LOT better...

255 weeks ago @ - PRSA chair: Rutgers PR... · 0 replies · +4 points

Hopping on my "reclaim 'PR'" bandwagon ( ), this is NOT a "PR" crisis. This is a crisis. I know this is a PR daily, but calling this a "PR crisis," though it makes for a concise headline, does our profession a disservice.

257 weeks ago @ - 8 more phrases to ax f... · 1 reply · +1 points

Good write up on other phrases to avoid from the Washington Post Outlook section:

258 weeks ago @ - Employee grousing spur... · 0 replies · +1 points

Indeed, I agree! Of course that could be said of most "communication" and "PR" problems. :-)

258 weeks ago @ - Employee grousing spur... · 0 replies · +3 points

Brad, I agree that executive compensation is a really tricky issue -- maybe one of the biggest media challenges a company can face. But, whether WW facilitates it or not, grievances like these will get aired -- and because they deal with compensation, the conversations are definitely protected by federal law, so suppressing them can be a little dangerous. Having a social media policy in place that limits participation in conversations about salary, etc. is dangerous, and companies that act on any violations of these policies (especially by firing anybody) are quite likely violating the NLRA.

In my book, better they get aired in a forum that the company has control over and can easily monitor. If the company is doing a good job of monitoring and communicating with employees, it might be able to keep a step ahead of The New York Times.

260 weeks ago @ - The two emerging media... · 1 reply · +2 points

Smile & Dial ain't dead--it's still a damn important tactic. But you're going to be sorely disappointed if it's at the heart of your media relations strategy.

And I like to differentiate between Smile & Dial and Shotgun PR, though they get conflated. Shotgun PR IS dead. But having good phone skills is still VERY valuable. Using them to cold call everyone in the universe, however good your phone skills, is no way to do PR...

357 weeks ago @ More Than Marketing - "More Power to the Com... · 0 replies · +1 points

Hmm... Having comment problems. @UltraNurd ( ) commented:

I don't like the security risk of having the root account enabled, so I set up this simple alias to give me a root shell via sudo:

alias root='sudo su -'

That's in my ~/.aliases file, which is sourced by my .bashrc.

You still need to be an Administrator for sudo access, of course, but this means the root account still doesn't have a password, you just use your account password to get a root shell.

362 weeks ago @ More Than Marketing - Getting the Most out o... · 0 replies · +1 points

I'm all over the place, David, but in general I post my non PR/marketing related nerd/tech tips and random thoughts here, and my marketing, social media and PR thoughts at -- which Chuck and I are WAY behind on!