Mark MacLeod
85p933 comments posted · 1 followers · following 2
12 years ago @ StartupCFO - Rethinking Scheduling · 0 replies · +1 points
12 years ago @ StartupCFO - Rethinking Scheduling · 0 replies · +1 points
12 years ago @ StartupCFO - Rethinking Scheduling · 0 replies · +1 points
12 years ago @ StartupCFO - Rethinking Scheduling · 0 replies · +1 points
12 years ago @ StartupCFO - Rethinking Scheduling · 0 replies · +2 points
12 years ago @ StartupCFO - Top 10 signs your busi... · 0 replies · +1 points
12 years ago @ StartupCFO - How Customers evaluate... · 1 reply · +1 points
One of our enterprise Saas companies had a lot of success adopting consumer SaaS principles including :
Stripped down entry version of the product making it faster, cheaper and easier for customers to start seeing the value you bring. One even went so far as to make a free version.
You need to get to the root cause of the delays. In my experience there are three sources: fear that you can't deliver the promised features. Fear that you can't fully support big customers. Fear that you will run out if money. Transparency is the answer here. Share your documented support practices. ( in fact no SaaS company can succeed without customer support being a top priority). Let customers try the features. Give them access to your top tech staff. Include customers in an advisory board on product roadmap. And don't hesitate to show who you are funded by to give customers comfort about your financial health.
Really understand your process. Look at your best (shortest) sales cycles for leanings and best practices:
What industries, budget levels, champion titles and other attributes are common amongst your shortest cycles?
Consider offering some sort of guarantee. Stand behind your product and service offerings.
There's no magic bullet but by understanding your customer, your sales process and by removing fear and obstacles you can massively compress sales cycles.
12 years ago @ StartupCFO - Top 10 signs your busi... · 0 replies · +1 points
12 years ago @ StartupCFO - The VC Pitch Meeting · 0 replies · +1 points
12 years ago @ StartupCFO - How Customers evaluate... · 0 replies · +1 points