54 comments posted · 20 followers · following 2
The thing a lot of bloggers need to remember is to keep engaging followers and continue being human. Maybe Seth Godin can get away with encapsulating himself, but his fandom was created outside social media. The rest of us don't get a pass.
My recent post Should Social Media Voice Change During a Brand Crisis
My recent post Old Spice Inspires New Trust Between Agencies & Brands
That's where engagement comes in. It's critical to executing pretty much any strategy in social media. I love how you've explained engagement and emphasized how important it is. This is a great post that will no doubt benefit a lot of people who are "engaging" in social media, but not truly engaging.
My recent post TEDWomen- Brilliant or Belittling
My recent post The BrandForward Top 10 Podcast- Week of July 12th- 2010
My recent post The BrandForward Top 10 Podcast- Week of 28- 2010
It's so exciting to see companies having to BE their brand, something I've been persuading clients to embrace long before customers were in a position to force the issue!