Lulu Raghavan

Lulu Raghavan

19p

6 comments posted · 1 followers · following 0

13 years ago @ BEYONDLOGO - Ask Lulu: BEYONDLOGO · 0 replies · +1 points

Thanks Trevor! This is a very interesting study and shows that Indian companies have a long way to go in building their brands globally.

13 years ago @ BEYONDLOGO - Ask Lulu: BEYONDLOGO · 0 replies · +2 points

Hi Kiran
Sorry for the delayed response. Gilette created a sub-brand entirely devoted to women. It's called Venus and is based on the insight that smooth skin is key to showing off feminity. So they have positioned Venus as a brand that gives you the perfect shave and the full confidence to charge ahead as a superwoman. They not only have products but take pains to eductae women on shaving well while taking care of their skin. Their recent razors have in-built moisturerisers for example.
Lulu

13 years ago @ Landor - Landor: Thinking: Arti... · 0 replies · +1 points

Hola Diego
Thank you! Come visit us in India!
Cheers
Lulu

13 years ago @ BEYONDLOGO - Ask Lulu: BEYONDLOGO · 0 replies · +2 points

Hi Abhishek
You're absolutely right - brand delivery is more important than brand promsise. While it is great to lead with brand promise, the brand does really fall apart if delivery does not match expectations. In Motorola's case, I'm not sure they have a super differentiated and exciting line-up of phones which matches their quality/innovation/style positioninng which Abhishek apparently embodies.
Lulu

13 years ago @ BEYONDLOGO - Ask Lulu: BEYONDLOGO · 0 replies · +2 points

Hi Prof. Sinha
Great to see you here! I could not agree with you more on a logo's importance. It begins the dialague and - as you say - it sets the tone and expectations. However, companies tend to sometimes overemphasize this element of branding at the cost of delivering the real goods and that's what weakens their brands at the end of the day. So the message here is is that brand delivery is as important, if not more important, than brand promise.
Lulu

13 years ago @ Landor - Landor: Thinking: Arti... · 0 replies · +1 points

Thanks Aditi! Glad you like our work for Vivanta.