I took a Digital Media class, where we discussed that the reason everyone is on facebook, is because everyone's network is there too. While that is common sense, it IS absolutely in FB's interest to build similar functionality to the one so desirable in the competing social platform, so that everyone's network doesn't follow one influencer away to Google+. However, it is perhaps just as easy for FB to lose clout like Myspace did-- I learned that FB won over Myspace because it differentiated itself with the professional, streamlined image...

Thanks for your article! Now I'm going to organize everyone into groups that actually function the way I want them to!
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Last year I attended a talk by Mr. Tim Zagat. He was so passionate about his work and so inspiring to listen to, that Google's acquisition of Zagat was hard for me to believe. I completely understand the economic benefits involved, but it seemed that he spent a significant portion of his life developing the Zagat system and it could not have been easy to agree to give it up.
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