It's an interesting area to explore, but Apple's success I think is more easily explained by their very close attention to creating the best user experience possible. From the iPod clickwheel to the iPhone touch screen, and to a lesser extent OS X, they've either done existing tech better (iPod) or created entirely new categories (iPhone).

Whether that 'delight' created by a good user experience is the same as a religious experience is probably a bit doubtful. Religious fervour is more to do with blind acceptance of the words of others not the pleasure gained by achieving tangible goals.