Great point that not everyone is ready or willing to take on new learning or even make changes that could help their business.

I would carry the analogy a bit further & say that it might be best to refer him to the fish market. If you're a fishing instructor & someone doesn't want to learn to fish, that doesn't mean you have to sell him the fish yourself. Then again, it might be an easy thing to add on that can mean good revenue.

In short, stick to what you like & are good at & don't move into a new field just because someone wants you to provide that product or service for them. Make sure it fits into your strategy & plan first!

Great post! It gets you thinking about what people are actually wanting & how you can think outside the box to work with that.