Actually, if you unfriend someone you have an option to leave them as a subscriber. Therefore you CAN see who unfriended you..if they choose that. Just check and see who you are suddenly subscribed to!

I certainly agree that marketers/brands need to listen on Twitter. But people/individuals don't have that same need...take a look at whom you follow, how many brands tweeted this auto Twifficiency tweet today?

Hold up my dear. In line with your comment about being an active Twitter user and listener - have you ever stepped away from the service (class, perhaps?) to return to hundreds of tweets with no time to scroll through the history? I don't believe I've gone through more than 50 past tweets, now less, as it's simply not worthy of my time. That's not to say that those I follow don't have tweets worth reading, but rather prioritizing where I focus my energy. I prefer to follow Twitter in the moment, the here and now - to engage and communicate with those currently actively listening and tweeting, that's where I feel relationships are built (and enforced offline).

If one is online all day with a Twitter application open then they may indeed have seen the trending tweets about this pointless application. Or, you could be me, who is almost online as much as you but was working "offline" for once - I open Tweetdeck, see two (people I respect) tweets on what seems to be a new Twitter influencer app and click the link. (Side note: what Twitter or Facebook app DOESN'T ask to access data? They ALL do!!) I've used many of these and there's always a last option asking if you want to share your results - most of us don't, thus you might think most of us don't use these application - think again. Unless you are on here to LITERALLY TWEET WHAT YOU EAT then please, don't tell me you don't care about metrics people!

End result - I auto tweeted my results, and without even having enough time to check my feed I left it there, for a while! It happens, we're human. We can't always listen...sometimes we just stop by to shout. And that's okay with me :)

I love you Alex! These are the rants I've made since all this began. I am glad to see your posts gaining strength and conviction. Keep it up!