Hi Jesse,

Tackling the subject of race is/may be touchy and specially when social media is supposed to be the universal way for companies to reach, understand and engage with their customers.
Social media doesn't solve the problem and it can actually, deepens the cleavage, if not properly managed. That is why, more that ever, we need people with cultural knowledge, sensitivity and know-how to work on defining, implementing and monitoring social media.
I have written a post about social media being the great equalizer http://3angelsmarketing.com/2010/02/is-social-med...

Great read, Thank you,

Karima-Catherine