Great post & very well designed!
Let's kick of another issue: do brands need a Sound Logo? Does it increase recall? Does it create and further enrich brand image?
I strongly believe so and results from studies in pschycology and biology (incl. neuroscience) underline this. Even more the combination of a visual logo and a sound logo create higher recall rates than only a visual logo.
For more information: www.soundbrandingblog.com

Thx again
Karlheinz Illner