Great tips and advice especially what you said: "social-media strategy is like planting vines. You don’t get fruit right away, but if you nurture the vines organically, they will eventually produce results year-over-year." Businesses should not only use Twitter/Facebook only to post their ads and specials. It's also important to interact with customers personally. ROI doesn't happen overnight as with any sort of marketing effort. Someone once said that Twitter and Facebook are more about giving than receiving. I think it's true.