Derek Edmond

Derek Edmond

1p

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13 years ago @ Search Engine Marketin... - From Keyword Research ... · 0 replies · +1 points

Hi Etel - glad you enjoyed the post and thank you for commenting! As far as values reading "not enough data", its important to note that this just means there is not enough data for Google to report information. There still may be a small (and sometimes even decent) amount of search traffic associated to the term.

In some circumstances, these "long-tail" keywords can become the best opportunities, because public data is not available. Bottom-line - if a keyword with limited search volume sends your business traffic (and leads) - it's a nice win for your business!

On the flip side, you won't know until you try optimizing for them. But because they should be relatively low-volume/less competitive, they also should be easier/faster to gain search visibility with.