cruisemuse

cruisemuse

1p

1 comments posted · 0 followers · following 0

13 years ago @ Wild Junket - Why the Travel Industr... · 1 reply · +1 points

I 100% agree with your statement:"It’s a conversational platform and an excellent communication tool." Twitter for example shows the ability to connect small groups as well as much larger networks. Princess Cruises is experimenting with different methods of social media. They just hosted a press junket on one of their cruise tours in Alaska. The participants tweeted and blogged their experiences in real time. I compiled some interesting data and observations pertaining to that campaign on my blog if you are interested. The travel industry must and will continue to test new social media strategies, especially ones that better engage the consumer.