Great post, Cameron, and it came at the perfect time. Our Comms staff is meeting to discuss these very ideas and beginning to implement them.

Similarly, growing up in church myself, I envisioned working in a church environment, yet never felt a call to pursue ministry through a pastoral route. It wasn't until I was in the middle of my four-year "tour of duty" in the radio business that I felt called into church communications as a career path. Now, 20 years after first thinking working for a church would be great ... I've spent the last four years fulfilling the call and look forward to decades more. I finally found my "sweet spot" using my skills and experiences and am grateful to God (most days ... :o) for it.