Top 20 social media monitoring vendors for business Comments

jdlasica

Sun, 10 Jun 2012 05:37:20 +0000

Oracle just bought Collective Intellect.

jdlasica

Wed, 16 Feb 2011 23:32:16 +0000

Here's another one I just came across: InRev, which runs the social media analytics, engagement and campaign software called Simplify360. http://www.in-rev.com/Product_SF360_Benefits.php

jdlasica

Thu, 13 Jan 2011 22:12:32 +0000

Richard, that's a great question about keeping this list up to date. Yes, that's our initial intent. It's a fast-changing field, so perhaps we should shoot for an annual update to keep things current. We'd love to delegate this or bring in someone with a special expertise in monitoring/SCRM to help keep this list up to date as consolidation takes place, platforms roll out new capabilities, etc. If anyone's interested, drop me a line: jd@socialmedia.biz

Jen Zingsheim

Thu, 13 Jan 2011 17:31:46 +0000

Thanks for including CustomScoop on the list--while we started out as a traditional media 'clipping service,' we've been including blog content for years and also monitor Twitter, Facebook, YouTube, and more. We can tailor reporting to fit client needs, and have a robust suite of analytical tools, too (along with a free, 2-week trial to see if we fit your needs).

Zubin Tavaria

Thu, 13 Jan 2011 17:25:37 +0000

Thank you for mentioning Position2 Brand Monitor - there are a ton of new features and capabilities we've added to our monitoring platform, would love to give you an updated walkthrough on our new capabilities and new customers! Look forward to connecting with you, Zubin Head - Marketing, Position2

La Michauré

Thu, 13 Jan 2011 15:24:06 +0000

HI JD and Kim Great work to put this together and taking time to evaluate all of these tools, and thank you for mentioning Synthesio. If you'd like I'm they're community manager and would happy to give you a tour. We typically work with large brands and agencies that want an enterprise-wide customized solution, including dashboards, reports, engagement platform, crisis monitoring, etc. in 30 languages. I'll be in touch, and happy new year ! Michelle @Synthesio

David Rabjohns, CEO

Thu, 13 Jan 2011 13:11:44 +0000

Great analysis, thanks for mentioning MotiveQuest. A few points of clarification for you and your readers: - Yes MotiveQuest is a premium option but we are full service. You don't have to use a dashboard. Just come to us with a business problem and we will help you find relevant insights. http://www.forrester.com/rb/Research/motivequest_... - Your write up of our methodology is not correct (please let me know where you got the info). Actually the core of our approach is digging beneath the buzz and the sentiment to identify primal human motivations. We have identified that these most strongly affect sales and share. Basic details here http://www.slideshare.net/motivequest/motive-ques... - Finally our biggest clients include companies like Microsoft, Nike, Citi, Audi and Kraft. I would be happy to have a live chat sometime if you like. http://www.linkedin.com/in/davidrabjohns Cheers David

Anshul Jain

Thu, 13 Jan 2011 10:04:46 +0000

Great list. These really are some awesome tools. Would be great if you could put out a list of tools which are based in Asia and handle multiple languages quite well. And if possible do a comparision as well. Anshul ThoughtBuzz

Linda

Thu, 13 Jan 2011 06:45:54 +0000

How could you have forgotten evolve24, which has the best analytics of all?

@MutualMind

Thu, 13 Jan 2011 04:49:57 +0000

Shanee: there are ways to maximize benefits of automated sentiment analysis. Here are some tips: http://www.mutualmind.com/blog/2010/07/10-ways-ef... Babar

@mspellerberg

Wed, 12 Jan 2011 22:00:02 +0000

I am interested to know which listening tool most agencies use to get snapshot reports instead of day-to-day analysis. Looking for something for overal brand and employment brand direction instead of campaign tracking right now. I've already used Radian 6, Alterian SM2, HootSuite, and other free tools such as Klout.

Shanee Ben-Zur

Wed, 12 Jan 2011 21:29:39 +0000

Wow, this list is amazingly helpful. I've been trying to do this type of vetting myself and it's a tireless effort. Something I'm really interested in, is the accuracy of sentiment analysis. The consensus seems to be that all automated tools are unreliable, while human-powered systems seem to jack up cost and time considerably. A follow-up post I'd love to see is once you have these tools, how do you turn their data and slick graphs into easily actionable recommendations for executives.

Jay

Wed, 12 Jan 2011 19:58:12 +0000

J.D. and Kim, Great job on the list and breakdown of the info. I would love to hear from you both on Brandtology's Social Media Monitoring Services (http://www.brandtology.com/our-difference/how-brandtology-can-help/) that focus on building custom crawlers that can help monitor niche social media communities that are important for B2B clients outside popular social media sites and provide additional human-sentiment verification and reporting services spanning the entire globe. I'd be glad to share more info with you :) Cheers, Jay Brandtology

40deuce

Wed, 12 Jan 2011 18:42:37 +0000

Thanks for including Sysomos in this awesome list! Cheers, Sheldon, community manager for Sysomos

Jeremy Andrews

Wed, 12 Jan 2011 18:42:14 +0000

Great Post. I have used Hootsuite and a few others before, but will give Radian a try. Good to see the business models for social media BI solutions are evolving.

@genevievecoates

Wed, 12 Jan 2011 16:49:51 +0000

Hi J.D. & Kim! Wow, what a great list! It's resources like these that really give the community a great overview of what's available to them when they first enter social media. Thanks very much for including us :) All the best, Genevieve Coates Community Analyst - Radian6

Ken Brady

Wed, 12 Jan 2011 16:28:21 +0000

VMS, the broadcast monitoring company, now has a social media monitoring product that allows you monitor social media alone, or pay to monitor ALL media on one platform. The social media part uses the Attensity360 engine.

@Social_Citizen

Wed, 12 Jan 2011 15:07:07 +0000

This is a fantastic, collective list. Candidly, there are some listening tools here I'm not even familiar with. Is this list in order of those you feel are the "best"? Meaning, in your opinion is Radian6 the "best of the best"?

@jdruotolo

Wed, 12 Jan 2011 14:48:16 +0000

In addition to the SAS Sentiment Analysis Manager mentioned in the article, SAS also offers a Social Media Analytics solution which provides greater functioanlity for brand management. SAS Social Media Analytics integrates, analyzes and enables organizations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organizations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.

Jeff Tippett

Wed, 12 Jan 2011 14:37:19 +0000

Great post here. Thanks for pulling this together. I've already sent it to others as a resource. Thanks again.