Landor: Thinking: Articles: Nice package: Six principles of good packaging design Comments

beben

Fri, 18 Mar 2011 15:54:17 +0000

yes, people nowadays start to concern about sustainability and i would say if company do this through their package, they will got intention from customer and build their brand as social responsible brand, which is good for their band image.

Fahreza

Tue, 9 Feb 2010 23:50:05 +0000

I think when it comes to finance an emphasis on customer service that is sustainable, honest, practical, authentic and personal will work best. Financial insitution's should also embed these qualities into their values and missions. In today's volatile market, more and more financial institutions that should have failed during the financial crisis continue to exist because they have built a solid foundation of trust with their clients that are built from some of the principles mentioned above. Although more emphasis in sustainable and honesty is needed, the discourse around financial reform presents optimism that they are moving towards practices that are more sustainable and honest.

Pochih

Fri, 5 Feb 2010 23:53:37 +0000

Do you think sustainability has been used by some manufacturers as a selling point rather than good intention?

Ben

Wed, 3 Feb 2010 22:21:10 +0000

A good piece of packaging, regardless of the product, should reflect at least some of the formentioned principles. Different categories require different Emphasis of course, but why shouldn't a finance product like say software be simple, sustainable, honest, practical, authentic and personal.

Alice

Wed, 3 Feb 2010 18:30:38 +0000

In terms of finance/service products, what´s your recommendation

MOE

Wed, 3 Feb 2010 07:17:32 +0000

It's really great article because you've touched all the points that makes Packaging as it should be.

Brad

Mon, 4 Jan 2010 17:04:39 +0000

Good article. Personality - that's a great way to put it.

steven

Sun, 27 Dec 2009 17:02:36 +0000

Great article, well articulated. I hope small and mid-size manufacturers will read it and realize that packaging is a key element in a brand strategy. And stop letting printers "design" their packaging for "free." Packaging represents the brand