There is no universal standard for tracking, since each practice is very unique. If your billing software can help you calculate average reimbursement per patient, then all you need is a Google excel file to track expenses and cost of patient acquisition (spend divided by number of new patients gained). I haven't come across a software to track marketing expenses for private practices just yet but will be sure to post if I do come across something. Thanks.
Thanks Aaron! Definitely something I'll do soon. Let me know if you have any other suggestions. Nitin
Ann, thanks for your feedback. Social media is just one of the tools for what I like to call "C and C", but its influence is getting bigger and bigger. It's important for every clinic to have a presence, and a well thought out one at that. I think the approach should be simple - contact (using different modes) and connect (with frequency and meaningful content) - what I call "C and C"
Thanks Jerry.. as I like to say - information without implementation is delusion. These 4 questions will make a big impact FAST for any practice.
Jeff, thanks for your question. The best way to use Facebook is
a) Ask your patients to talk about the benefit they got from working with you on their Facebook wall
b) Friend patients on Facebook and say \"how is everything going today\" and engage them, without violating any of the privacy associated with the treatment and their condition
c) Try and get the patients to \'sing your praises\' so their friends see that praise
You could possibly use Facebook as an alternative to email in the \"complete patient record\' since there are lots of people who spend as much time, if not more time on Facebook than their email. The big one though in the list is the patients cellphone number.
Alicia, thanks for your comment. This means we have to do a better job at educating, qualifying and motivating consumers and physicians to seek US as the first choice in the management of chronic pain. It has taken a long time, but the APTA has already taken some encouraging steps with the Move Forward campaign, and ultimately, we need to take action ourselves instead of depending on someone else / an organization to do the heavy lifting for us.
Mike, a therapist should be able to do between 50 and 60 visits a week - 3000 visits a year
Sounds great Jarod.. I look forward to staying in touch with you. Nitin
Hi Zach, yes the lines were full. However, you will be able to listen to the call recording here. Since you are a mastermind client, you will be able to login to the inner circle, where you can download this and all future calls to listen to at any time. Thank you!
Hi Brian, the call lines were overloaded. We had more than 100 attendees on the call, which means that not everyone could get in. Nitin has decided to upload the call recording, so that everyone can listen in at their convenience. The call recording willb be made available for download for inner circle members, but the call can be played on the computer from this page at any time by anyone.
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Contraption