Okay, Kristen, you might regret taking away my 140 character limit. :)

In Indianapolis, there are a few stand-out corporate accounts: @collegeparkindy , @citycommunity , @IndyMetroChurch, @castletonchrist (which I manage) - these accounts, for the most part, only broadcast new blog posts, sermons, or new website or Facebook content - there are very few @ messages. These churches already have built in networks of readers, visitors and especially Facebook fans, so why broadcast those messages outside of those mediums?

Also in Indianapolis are a few outstanding pastors/ministers: @mattlipan, @aaronstory, @brianltabor who are constantly engaging people and building brand equity for their respective churches.

Now, could those people also manage a corporate church account, and send lots of @ messages to people? Sure, but wouldn't the interaction be more meaningful if you had a face and a name attached?

During the conversation with @faithHighway that sparked this post, I had no idea until today that I was actually talking to @KristenParkhrst (or was I?).

If I engage in a conversation with a twitter account, I think the exchange could be more meaningful if I knew who was on the other side.