Dave - thanks for the great response. That\'s the kinda stuff I was hoping to trigger :)

Kenny - my point is that that typically when you start raising budgets by that magnitude often ROI goes down. I\'m stating a very specific case and will endeavor in future to provide more detailed background.

You are talking about an entirely different situation than I am presenting here.

Kenny - you\'re missing the point - I higher spend at a lower ROI can put more money in the bank so why not spend more at a lower ROI if it\'s making you more money in the end? ROI and budgets be damned - full steam ahead.