This is an interesting challenge for brick and mortar to over come. I am the P&A manager at a Motorcycle dealer and it certainly is more challenging year after year. I am constantly amazed on the items we sell in our Ebay store ,with only a limited part time effort, that could have certainly been purchased from a local dealer willing to give up a small margin. I am posting a link to this topic in my Linked In group for Motorcycle Industry Professionals to see what their feelings are an how they may or may not differ from the board sports shops.