keepupweb

keepupweb

58p

189 comments posted · 1 followers · following 1

8 years ago @ Catarina's World - Are we moving from mas... · 1 reply · +1 points

Hi Catarina,
There definitely is a shift towards customization and individualization. While there will always be a market for mass produced items, the big money will be in coming up with creative products and services that people are willing to pay for.
My recent post Case Study: Consolidating Multiple Websites Into One

9 years ago @ Catarina's World - Rising inequality - th... · 1 reply · +1 points

Catarina,

I had not heard that the richest 1 percent in the world would soon own as much as the remaining 99%. It is painfully obvious that the gap between the haves and have-nots is increasing. I have no answers. The outlook is dismal to me. We can only hope that our upcoming election will change the landscape of politics here in the US but I don’t think anyone is optimistic about that.
My recent post Does SEO (Search Engine Optimization) Confuse You? #FridayFinds

9 years ago @ Catarina's World - Are entrepreneurs arti... · 1 reply · +2 points

Catarina,

I do agree with Steve Blank that there are deep rooted similarities between artists and entrepreneurs. Successful entrepreneurs do need to have passion. Saying you're an entrepreneur doesn't make you one and the odds are against being successful are stacked against us.
My recent post Re-Thinking Your After Blogging To-Do List

9 years ago @ Catarina's World - Covert branding works ... · 1 reply · +2 points

This is such a common issue Catarina. I'm often bewildered when I talk to someone who refuses to disclose who they are online. It is such a lost opportunity to build both your brand and top-of-mind awareness.

My cousin is an amazing foster mother who has a real story to tell. She's adopted many children and she and her husband have given them fresh starts in life. She authored a book and it's on Kindle. Now, people in her state know who she is. Photos have been published in newspapers. So, why (I asked her) did she choose to author her book under a pen name? Why doesn't she want us to hear her story?

Not only is her identity hidden, she doesn't have the "time" to be active on social media. It's no wonder that she isn't achieving the success she had hoped with her book. Very few people know it's out there. (As you can guess, I gave her the advice she asked for but she didn't follow it.)

Great post and (as always) you have the conversation going!
My recent post Did You Know Google Panda 4.1 Rewards Quality Content? #FridayFinds

10 years ago @ Catarina's World - What’s your online r... · 1 reply · +1 points

Catarina,

As you mentioned, it is critical to react swiftly online. Last year, we traveled to St. Martin and as part of my research, I came upon a message thread absolutely thrashing one of the major car rental companies. This thread had been going on for years. There were a few travelers who came to the company’s defense but there was absolutely no one representing either the local franchise or the company brand. It was absolutely amazing. What’s interesting to note is that although the discussion was on TripAdvisor.com, I had come upon the message thread because it was on the first page of results in Google. You would think that a major company would invest in the resources to monitor their reputation.

As always, a great post that fosters discussion.
My recent post Does Your Content Marketing Strategy Stand a Chance? – #FridayFinds

10 years ago @ Catarina's World - Which were the best gl... · 1 reply · +1 points

The key take-away to me (from this video) is the importance of focusing on the customer/consumer. The idea of our customers owning our brands resonated with me. These professionals are focusing on the brand “experience” rather than the brand itself. There’s a lot to think about here. Thanks for sharing this with us.
My recent post Did Matt Cutts say that Guest Blogging for Links is Dead?

10 years ago @ InNetwork - 3 Muppet-tastic Public... · 0 replies · +1 points

Michelle,
I thoroughly enjoyed this! I was curious at first when I read the title (which is great BTW). My first thought was Muppets? Who is this written for? :)

Although I started my career in IT as a shy introverted woman who couldn't make eye contact, through trial and error I did develop public speaking skills. My strategy was to always scan the room to find a friendly face and then speak directly to them. Had I read this first, I would have embraced the idea of being a gracious host like Kermit!

10 years ago @ Catarina's World - Can Mary Barra lead Ge... · 1 reply · +1 points

Catarina, I do believe that Mary Barra can lead General Motors. Even though the auto industry is still male dominated, I think we've finally reached the point where the majority of men can look past gender and recognize true leadership.
My recent post Facebook Business Pages, WordPress Widgets #FridayFinds

10 years ago @ Catarina's World - Crisis management - ca... · 1 reply · +1 points

Catarina,
This article contains excellent advice. Businesses need to be proactive and have a crisis management plan in place prior to needing it. Being in a reactive mode can just worsen the problem.
My recent post E-Book Promotion Strategies, Using Hashtags and Google Analytics #FridayFinds

10 years ago @ Catarina's World - Do MBAs harm the economy? · 1 reply · +1 points

Catarina,
I don’t believe we can blame the financial crash on MBAs but on the other hand, I do feel the degree itself is overvalued. Too often, people are hired simply because they have that piece of paper. I believe both of us are in agreement that while management skills may be teachable, true leadership can’t be taught.

This entire discussion reminds me of the situation that my husband is currently in. He’s a teamster truck driver who is “dispatched” by people who have degrees but have absolutely no experience in the trucking industry. It’s actually laughable to hear some of the scenarios that occur because the person(s) in charge of logistics doesn’t have a basic understanding of the task at hand. It costs the company a lot of money but management either is blind to the fact or are simply complying to rules that have been put in place. This goes on all of the time in all sorts of industries.
My recent post Friday Finds for Weekend Reading – WP Security & Best Website Awards