All I can hope for is that this company will find the strength in itself and make a comeback into the market. Just like Palm did with the Pre recently.
As a consumer I only look forward to more competition in the mobile handset market. Mistakes of the past must only be seen as a way to improve in the future

Classic example of putting your own needs before customer needs. Speaking about this particular example - this is a very common mistake, in fact it is so common that I would think most businesses would have learned by now not to turn the customer's experience into a burden of some kind.

Stepping back to look at the broader issue, I think the key is to be polite, informative and attentive with your product's experience. Or in other words - care to offer, but don't force. Much like a traditional retail store should be.