I agree to a point, the final click through reaches it's destination, but making sure it goes to the right kind of site, is a risk. I used to remember a service that if you hovered over the shortened link it would show the full url ... but, cannot for the life of me think which service that was?

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Let me address the questions in order. Yes, DITA can work outside Tech Pubs. Bear in mind that the environments, though, are significantly different and there is less discipline in the wider organization.

Which informs the second question ... Intelligent documents demand collegiate and collaborative work practices. While these are ideals we would all readily subscribe to, the reality is that humans are emotional and ambitious animals. Our friend Richard Dawkins would tell us that hoarding is a genetically inbuilt survival tactic, as is greed.

The answer, then, is to provide some relevant form of identity maintenance for the intelligent document (think of digital rights management as one option), and allow ownership above the system level.

But yes, Virginia, there is a Santa Claus. And I've gotta believe that there is a solution to the problem right around the corner, particularly as data moves into the cloud. I just don't want it to be like an Apple "1984" video.
By Terry White Japan-based Senior Executive
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The Lucene search library currently ranks amongst the top-15 open source projects and is one of the top-5 Apache projects, with installations at over 4,000 companies worldwide. Lucene/Solr downloads have grown nearly ten-fold over the past three years, with a current run-rate of over 6,000 downloads a day. The Solr search server, which transforms the Lucene search library into a ready-to-use search platform for building applications, is the fastest growing Lucene sub-project. Apache Lucene/Solr offers an attractive, cost-effective alternative to the proprietary licensed search and discovery software products. The search and discovery market is growing at 28 percent per year, with 2007 revenue of $1.8 billion

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