Great news!

Time is a good point -- though I'd argue that a lot of it is a bit more irrational. You have a plan for your app, and a vision "make one incredibly great app" which I commend. Unfortunately, the lowest common denominator on the store is the audience that doesn't care about making a great app and they are driven more by the short term rewards than sustainability. It is kind of a "Slash and Burn" approach to app building.

I totally agree. ConvertBot is a great example of a well thought out application standing out and my hope is that others will follow. Over time it is my hope that the quality in the store rises as a whole, yet we will always have stand out applications that push the platform forward and set the new bar.

If you don't want to subclass UILabel, you might use NSString's sizeWithFont:constrainedToSize:
which gives you the recommended height of a string (given the font used and any constraint to the height). You can use this height to
adjust the UILabel's frame to match.

Yeah, I was there for three days and didn't feel like it was enough time. See you next time!

Peter, excellent points! In particular #3.... some people entering the App Store marketplace have never marketed a product before. Most are also not Type A networkers. That poses real barriers to be sure, but nothing that can't be overcome with some resourcefulness.

Very true--- what a success indeed! While the Bart Simpson-esque entrepreneur may not have had a "business plan", he or she understood very well that the demographic which has driven early App Store success is exactly the demographic that loves Bart Simpson and is willing to spend some coin on a electronic fart machine. Thanks for keeping this post relevant. The App Store is the wild west and changes with every passing day.

Sounds great, see you there!

Fantastic! :-)

No doubt about it. My point is that the sooner a lively open source community is built around iPhone the better for commercial and non-commercial interests. You're right, though. The App Store has overnight created an economy that everyone wants a piece of. It almost reminds me of the flyers on street corners: "Make $5000 per week from home!!!".