IntenseDebate - BrandCampBlog

16 years ago @ Brand Camp Blog - PART II: WHEN YOU MIGH... · 0 replies · +1 points

Hey there, Adrian,

That multiplier isn't arbitrary -- that represents my ideal profit margin. Of course, some will be happy to multiply by 3, others will push the limits and multiply by as much as 20-30. (Yes, people still sell $350 8x10" prints.) The choice of multiplier is up to you and what's right for your business.

As for multiple prints, the example I was giving was to calculate a la carte pricing -- if Sweeney Todd needs five of the same 5x7, I'll be selling him a portrait collection, and he'll be paying less per print. If he chose to purchase those 5 prints a la carte, he wouldn't be getting primo pricing, though. His choice!

16 years ago @ Brand Camp Blog - PART II: WHEN YOU MIGH... · 0 replies · +1 points

Yes...if you can call it a strategy. ;)

16 years ago @ Brand Camp Blog - PART II: WHEN YOU MIGH... · 0 replies · +1 points

How can you create value for your clients without spending a lot? Would digital negatives have more appeal to those around you than, say, trying to sell wall galleries and big displays? How can you define your business as profitable, sustainable, and useful to your clients?

16 years ago @ Brand Camp Blog - KNOCK OFF THE EXCUSES. · 1 reply · +1 points

Ah yes, but it starts with valuing your time and talent. ;)

Sometimes that's as simple as being able to stop saying, "People will never pay that" or "I live in a poor town" or "Why would they choose me when they could go to Sears?"

We're at that basic of a level, lovely. The 'I am worth it, so now I can begin to build a profitable business' place.

The print model v. the digital negative model v. the boutique model -- that's for later.

16 years ago @ Brand Camp Blog - CELEBRATE YOUR PROGRESS · 0 replies · +1 points

LOL! I put it up *really* high where only the cats can destroy it. ;)

16 years ago @ Brand Camp Blog - AVATAR CHECK! · 0 replies · +1 points

Sweet! I would totally have fought for the ketchup. Relish? Ick.

16 years ago @ Brand Camp Blog - SEARCH ENGINE OPTIMIZA... · 0 replies · +1 points

No problem, lovely -- happy to help!

16 years ago @ Brand Camp Blog - SEARCH ENGINE OPTIMIZA... · 0 replies · +1 points

Aw, shucks. Happy to spread the good word and keep $ in your pocket!

16 years ago @ Brand Camp Blog - FAIL FASTER. · 0 replies · +1 points

Thanks for the beta testing offers, peeps! I'll let you know when there's actually something to beta-test! ;)

16 years ago @ Brand Camp Blog - FAIL FASTER. · 0 replies · +1 points

Perfection will be the death of us! Be brave, move boldly, and say what you want to say! If it fails, say it in a different way!

And yes, the gate is constantly changing...the interwebs has changed us, for certain!

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