gdp's Comments

PlacePunch : Silverpop Acquires PlacePunch

Wed, 5 Oct 2011 14:18:35 +0000

Thanks Simms!

PlacePunch : Comparing Check-Ins for Applebee's and Chili's

Thu, 10 Mar 2011 19:41:27 +0000

Matt - thanks for the questions. The Social Influence score is calculated by how influential an individual is on the social web. (Twitter is the driving factor.) It\\\'s based on a combination of # friends, retweets, etc. You are correct that social impact would go up if someone shares a check-in w/ their foursquare AND twitter friends. You are correct that 10 is the max social-influence score, but that is the extreme. We typically see scores of 1.6 - 2.2.

PlacePunch : Comparing Check-Ins for Applebee's and Chili's

Wed, 9 Mar 2011 03:09:33 +0000

Thanks Dale - that\\\'s a good point that sales and profit are the ultimate goal.

PlacePunch : Comparing Check-Ins for Applebee's and Chili's

Tue, 8 Mar 2011 14:35:44 +0000

Hi Paul. Great point. Typically, the we see the value of check-ins as A) Your customers telling their friends about your brand and B) Driving repeat store traffic - customers are exposed to your product and visit more often There is certainly some residual benefit from the additional check-ins generated by Chili\\\'s. Exactly how many more \\\"visits\\\" each check-in generates has yet to be quantified. Thanks for the comment!

PlacePunch : KFC vs Taco Bell: Comparing check-ins for these late-night favorites

Mon, 7 Feb 2011 13:20:36 +0000

This data is pulled from total Foursquare check-ins and is updated every 4-6 weeks. Thanks for the comment!

PlacePunch : The Super Bowl of Sports Bars: Hooters vs Buffalo Wild Wings

Fri, 4 Feb 2011 13:16:26 +0000

That's a good point, Adam. Do some venues have a "stigma" associated with them?