Ryan,
Agree with your blog and a very enjoyable read too. We're working on a startup at the moment (http://www.chatbadge.com) and have planned to spend many months on communications (pr, advertising, marketing).

Also Heyamigo sold in a firesale?? That might explain why visitors to HeyAmigo now get an error when signing up!

Click 'sign up' and the digital certificate has expired. I sent an email to 'contact us' (presumably IT support) but no fix yet.

cheers,
Andy