Dan and Michelle,

Thank you both for your kind words and the insights that I have come to truly appreciate.

"Contextually Yours" ;)

Wayne

Thank you very much, Jacqui.

I look forward to sharing some of these ideas when I speak at the #140conf in Boston in September.

Thank you, Michelle. I enjoy your michelletripp.com articles as well.

You make it sound simple when you "it's as simple as producing a quality product or providing a quality service, being responsible in its production, and treating the people who buy it with respect and appreciation (and understanding what they want and how they want to engage with it)."

It is encouraging to see brands that understand that with the right resources it CAN be easy, useful and profitable. It is certainly more profitable than waiting for a bad issue to convert into a PR nightmare.

Wayne