Excellent post, Janet -- and particularly appropos after this political season. I may have gotten an amazing new client yesterday because of what the principal of the social media company they were going to use posted on Facebook. They decided to check out this person's profile and discovered legions of political posts, events, etc. It's not that they were on the other side of the political fence -- they were simply appalled by this company founder's judgement in mashing business and personal. They also had their CEO's kidlet go and in experiment with building a company page --- the 14 year old built it in 15 minutes and it looked almost identical to what this social media company said it could do. Now most of the peeps posting here know that it's not just about building that FB page . . . pages that work well typically have an underlying brand strategy, refresh program, etc. But it really breaks trust when over-promises are made. Thanks, as always, for your tell-it-like-it-is savvy!