I'm probably one of the 'late adopters' of social media (poor me... late learner might be more appropriate) and arrived at this discussion thread somewhat fortuitously (that is, I just followed some links on Google). Right now I'm trying to get up to speed with how brands can use (and do use or abuse) social media, so the Twitter debate is interesting. Can anyone recommend a website (in addition to 'Hard Knox Life' of course! )and some useful, informative books (packed with relevant information - no grunge please) which I would give me a decent launch pad to understand brands + social media, as well as some insight into the array of social media tools that are 'out there'? I really need a 101 crash course in order to follow discussions like this one. Right now it feels like the party's just getting started but I'm still at home figuring out how to get there!