Great post! Here are a few points I coach my recording artists clients with:

• Use UStream for impromptu unplugged concerts. Hotel rooms, living rooms, tour buses, all make great earthy and organic under-produced environments that fans love to be a part of. Like you mentioned in #2 exclusively promote the "concerts" on preferred SM networks.

• Fill up YouTube with under-produced videos. Back stage, free thought, behind the scenes videos showing the human side of performers is hot. Redistribute everywhere (blog, Facebook, Twitter, etc.)

• Don't forget Flickr. Fill'r up, embed, distribute.

Nice attack plan. Having a client as a spokesperson helps too. :) Have you considered an affiliate play?

Kudos for launching your theme. There are many players in this space from free frameworks to affiliate wild fires. As a solutions provider, content coach, developer, designer and marketing strategist I constantly struggle to find a solid framework to build client sites and internal projects on. Generally I use organic custom code which has its value but increases production time and subsequently cost to our clients.

A significant percentage of our clients are ministries and Christian artist. Savings of time and resources along with well implemented innovation and increased opportunity deeply impact their effectiveness in ministry.

It would be great to give your theme a test run on a project or two but most of all thank you for getting in to the game. It is an open playing field that will probably run continuous in attempt to birth a perfect solution.

Love it! Another confirmation that your passion can become your provision. Thanks for being out there… in more ways than one.

Great respect,
Kevin