This contest is great because it sticks to the basics. WIFM - What's in it for me. The game ball is a great incentive to get users involved. The personalization on the ball is a nice extra touch that builds the relationship with consumers.

This is a really well thought out promotion and marketing idea. I'm sure it already has increased traffic flow to the Web site. It helps out both RCA and the Colts and it relies on the already strong relationship between those two brands to appeal to fans. This will help both organizations gain brand loyalty which is inevitably what you want. Not only that, it gives casual MyColts.net users a reason to become more involved. It's also enhancing an already strong fan network on the Web site because a lot of people are leaving friendly and thoughtful responses regarding other people's contest entries as well. I'm sure more people are giving RCA TV's a look because of this as well.

Very well done!

I think some really interesting stuff is going on right now. Marketers are able to reach fans much easier if they open they're minds to the idea of social media marketing. I think for the time being corporations that refuse to utilize social media will be in trouble. I'm in college but I've noticed my parents' generation, individuals in their 40's, becoming even more excited about social media than some individuals in my generation... especially with twitter. Twitter actually isn't all too popular with college kids. Anyway being able to communicate and coordinate events for unrelated fans after games could be prove HUGELY successful. Lots of marketing shifts will occur in the next 5 years if you ask me... Great Info Pat.