You'd think a post that was planning on lots of exposure and 1,000,000 replies would be better written, or at least written with accurate grammar.

"there is no single best tool to manage and control every comment or statement" < great point. Too many companies believe there will be one tool that will solve all of their problems. Take Ford for example; they use two heavyweight tools (Radian6 and Crimson Hexagon), as well as CoTweet and other more lightweight CRM tools for a comprehensive social media monitoring suite.

I think we at Brandwatch offer some amazing services, from analysis and listening, to management and engagement. To suggest that we, or any other company, can offer absolutely everything, is impossible.

Startups may well begin with one of the smaller, more nimble tools and as they grow and their needs increase, may start to use some of the more powerful tools, like Brandwatch.

Nicely reported Jazz. I agree that this is a stupid and greedy decision to not include LAN compatability

<3 You!

YES YES YES! fantastic article Tony.

surely WIIBOY in disguise?

weak. after all those fucking hours I spent scanning too...

Yes but we tried to stick to one game per franchise - Eric chose Pandora Tomorrow as the highlight of the Splinter Cell series

ARGH! I can nearly do this one! Can staff play this?

we did consider it - and erm... kinda agreed that it wasn't stealthy enough. Are we wrong? I'm willing to concede this if you insist