gdp's Comments

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Sun, 20 Feb 2011 03:19:58 +0000

We invite you to attend our next Workshop on Saturday - March 26, 2011 Register at: http://www.marketingtargetedsolutions.com Topic: Competitive Positioning Location: Roundtable Pizza Banquet Room Address: 1151 Riley Street, Folsom CA [Corner of Riley Street and Glenn Drive - Next to FedEx Copy Center] Time: 11:30am to 1:30pm Cost: $20 ( includes all you can eat salad bar, pizza, and drink) Business growth strategy starts with a strong position in your marketplace. Everything else flows from here. Startups - Learn what you must do to have Successful Launch Established Small Businesses - Learn what to do to Gain New Market Share Register at: http://www.marketingtargetedsolutions.com

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Tue, 1 Feb 2011 01:49:01 +0000

We invite you to attend our Marketing Targeted Educational Workshop on Saturday - February 19, 2011 Register at: http://www.marketingtargetedsolutions.com Topic: Brand Positioning Location: Roundtable Pizza Banquet Room Address: 1151 Riley Street, Folsom CA (Next to FedEx/Kinkos) Time: 11:30am to 1:30pm Cost: $20 ( includes all you can eat salad bar, pizza, and drink) Startups - Learn what you must do to have Successful Launch Established Small Businesses - Learn what to do to Gain New Market Share Register at: http://www.marketingtargetedsolutions.com

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Tue, 1 Feb 2011 01:48:04 +0000

Marketing Targeted Solutions We help develop your Products, which are innovative solutions specifically designed for what your target market is actively seeking. We help develop your Pricing Strategies, which must be consistent with your value proposition in order to send strong messages to your target market. We help identify and develop Placement of your products, more commonly known as Distribution Channels. Each Distribution Channel must have their own Pricing Strategy and Sales Process. We help develop, implement, and manage your Promotion. This is achieved with a mix of traditional and non-traditional media that send messages targeted to each segment and for each product. http://fawcttgroup.com

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Thu, 20 Jan 2011 21:03:29 +0000

DEFINE YOUR PRICING STRATEGY Pricing is a complex subject – there are many factors to consider, both short- and long-term. For example, your prices need to • Reflect the value you provide versus your competitors • Consider what the market will truly pay for your offering • Enable you to reach your revenue and market share goals • Maximize your profits When you offer a truly unique product or service with little direct competition, it can be challenging to establish your price. Put together a strong strategy and competitive analysis so you can see 1. What your prospects might pay for other solutions to their problems 2. Where your price should fall in relation to theirs When your price, value proposition and competitive positioning are aligned, you’re in the best situation to maximize revenue and profits. Your price sends a strong message to your market – it needs to be consistent with the value you’re delivering. • If your value proposition is operational efficiency, then your price needs to be extremely competitive. • If your value proposition is product leadership or customer intimacy, a low price sends the wrong message. After all, if a luxury item isn’t expensive, is it really a luxury? http://www.fawcttgroup.com/marketing_process/pric...

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Mon, 10 Jan 2011 22:31:00 +0000

Have you ever audited your brand? If you’re not sure whether you’re communicating your brand effectively and consistently, a brand audit will help you match your goals to what the market sees, hears and experiences. Your brand is the entire experience your prospects and customers have with your company. It’s what you stand for, a promise you make, and the personality you convey. And while it includes your logo, color palette and slogan, those are only creative elements that convey your brand. In B2B companies, your brand lives in every day-to-day interaction you have with your market: > The images you convey > The messages you deliver on your website, proposals and sales materials > The way your employees interact with customers > A customer’s opinion of you versus your competition In your industry, there may or may not be a strong B2B brand. However, when you put two companies up against each other, the one that represents something valuable will have an easier time reaching, engaging, closing and retaining customers. A strong brand strategy is a huge advantage. 1. Summarize Your Brand The first step is to have your leadership team summarize your brand. You’ll use this to compare to the results of your internal and external surveys. If you’re not sure what your brand strategy is, you will need to fully define your brand strategy before conducting your brand audit. If you’d like help defining your brand strategy, complete the web form at http://www.fawcttgroup.com 2. Audit Your Brand internally How do your employees and stakeholders view your brand? To gain a better understanding, conduct an internal brand audit. This will help determine if your company clearly understands your brand strategy. The survey complexity and number of participants will depend upon your company situation. You’ll want enough detail to evaluate the true perception and a large enough sample size to make sure that the results are relevant. First, list the people who can participate in your survey. If you’re sending your survey to more than 30 people, store them in a spreadsheet. 3. Audit Your Brand externally Now, survey your customers, vendors, partners and any former customers or other external market participants that you are able to reach. Repeat the survey steps from part 2 of this exercise, but revise any of the questions to focus on the external market. 4. Analyze Audit Results After you have collected the results, it’s time to analyze them. Your end goal is to determine if your existing brand strategy matches your target market perception and your team perception of your brand. If it doesn’t, what are the disconnects? Our Marketing Targeted Solutions Educate, Enlighten, and Empower you to excel beyond the norm.

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Mon, 3 Jan 2011 22:42:01 +0000

Are you "Market Aware"? Market Awareness drives your Brand Positioning You must learn to master Market Awareness and bring in a high level strategist that will help manage your marketing campaigns. Only “top-line” revenue creates jobs. You know, new business. The reason we are having a job-less recovery (modest as it is) is due to the fact that companies are cutting expenses and innovating ways to be more efficient. This creates “bottom-line” revenue. It’s time to get back to basics and learn to be Market Aware at the micro level. Be more targeted and Master the trends of your target market. Then, innovate targeted solutions (products) that match what your target market is actively seeking. www.fawcttgroup.com

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Tue, 28 Dec 2010 19:21:28 +0000

How do you respond when your competitor(s) lower prices? The natural reaction is to lower your prices as well. That isn’t always the correct move. The first step is to review the price change and the market effects at a high level. Before taking action, gather all of the facts! Create a chart of the competitiors that have changed their price and list the answers to each of the questions below: Is the price change temporary (i.e. a special promotion) or permanent? Does the price reflect a change in the product or offering itself? For example, has your competitor bundled a new service in with the price, or does the product have new, more valuable features? Is the price change offered to all customers in all markets, or does it apply to only a select group? How does your value proposition impact your pricing strategy? For example, if you’re competing on price, then a response is more critical than if you’re competing on innovation or intimacy. http://www.fawcttgroup.com/marketing_process/pric... Let us know if this information was helpful and share your comments. Happy New Year!

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Mon, 27 Dec 2010 18:53:54 +0000

Are you thinking about starting a new business in 2011? Do Your Research! Where are you planning to launch your new business? First step, identify all direct and indirect competition in the market that you plan to launch your new business. Next step, create a chart for each competitor. Now list what they are promoting and to whom they are targeting. When your market recognizes the difference in your offerings from that of your competition, it becomes much easier to generate new prospects and successfully move them through the sales pipeline. Without differentiation, it requires significantly more resources for prospects to choose you. Having to immediately compete on price is a startup killer! Evaluating your competition prior to launch will empower you to create strong messages that will promote your Key Features and Benefits that are relevant to your target market. http://www.fawcttgroup.com/marketing_process/Comp...

Debate Blog - Marketing Targeted Solutions : Marketing Targeted Solutions

Sun, 26 Dec 2010 22:25:20 +0000

In it's simplest definition > marketing is about getting customers (clients) and keeping them! What marketing project(s) are you working on and what are you struggling with? http://www.fawcttgroup.com