Many of the best ideas are simple.

It is post like these that get us back on track. It does not have to be hard, but it has to be well thought out.

Audience: It is essential to know your audience(s). -- There is often more than one on many levels. Each will respond to a different message.

Message: Important to send the right message to the right audience, using the correct delivery tool.

Response: The call to action needs to be clearly defined or the audience and the messages are moot.