en-us https://www.intensedebate.com/users/423549 Comments by Abhiseksarda http://gutse.in/2009/04/15/the-marginal-utility-of-choice/#IDComment18835825 Ye, I figured this would be some sort of a industry practice. But as you said, there is a sensible way of integrating these things into a service. When I choose domestic destinations, they don't need to show me this huge list of meal options (which anyway won't be available on domestic flights). And in case of a registered user (or a frequent flier) they already know my meal choice, so they can show that on top (or may be even as default), instead of showing popular meal choices. Thu, 16 Apr 2009 06:40:55 +0000 http://gutse.in/2009/04/15/the-marginal-utility-of-choice/#IDComment18835825